What do you want out of your website?
Do you want your website to generate email leads, make the phone ring, sell a product?
Sending traffic to a website that doesn’t convert is just like letting money flow down the drain.
Each one a missed opportunity for a sale.
Chances are that they somehow found your site looking for a service that you probably provide but because your site wasn’t professional or worse it didn’t convince them that you are professional, they left.
Clicked the X… In the business we say they Bounced!
Bounced right out of your sales funnel and into someone elses.
Why did they bounce? It could be any number of reasons…
- The design was ugly
- Not enough content to keep them looking around
- Your website didn’t speak directly to their problem
- Not enough reviews or testimonials
Sadly, the one thing you see the most is that they simply did not have a definitive call to action.
They were not told where to go… or just what exactly to click on or to CALL NOW!
Is the phone number linked for someone to call immediately?
Some of these details may seem minor by themselves, however, they do add up.
Especially when you have a competitor that’s investing in their online presence and paying more attention to these details.
Boosting your conversion ratios is what we do.
After reviewing your site and the analytics we can determine the best course of action.