The 3 ways to Approach Your Sales Funnel
Some may say that these are the different ‘types’ of marketing funnels, but I prefer to look at them simply as separate perspectives to approach your marketing strategy for landing page campaigns.
Because most businesses will want to use several approaches depending on different products or revenue streams within the business.
The fact is, most of the time when you hear the term ‘sales funnel’ on the internet, they’re almost always talking about a single landing page campaign… which is great for affiliate marketing.
But most business owners want to take advantage of multiple landing pages/ sales funnels within their business.
And if you’re like most business owners and plan on sticking around for your customers, you need to establish a broad web presence that expands the reach of your sales funnel… so… it’s a bit more than just simple landing page campaigns like your average affiliate marketer.
The first way we will look at your sales funnel, you may have heard us mention before in ‘Do Sales Funnel Types Have You Confused?‘, is of course…
1. AIDA Funnel
Attention, Interest, Desire, and Action are the four stages of the AIDA funnel. It is one of the most popular and traditional marketing funnels.
Grab the attention of potential customers through advertising, social media, or other means.
Generate interest in your product or service by providing valuable information and addressing customer pain points.
Create a desire for your product or service by highlighting its benefits and unique selling points.
Encourage customers to take action, such as making a purchase or signing up for a newsletter.
This perspective/approach is what we use when working on social media with a 14 Day Strategy AND/OR simply a good outline/format to follow when writing your sales copy.
The next perspective or approach when examining your sales funnel applies to where a lead or prospect is at within the sales funnel or process to purchase.
It breaks the process down into 3 parts.
2. TOFU, MOFU, BOFU Funnel
Focusing on three stages:
Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU).
Attract a broad audience through content marketing, social media, and other strategies. The goal is to create awareness and generate leads.
Nurture leads by providing more targeted content and addressing their specific needs. This stage aims to build trust and move leads further down the funnel.
Convert leads into customers by offering solutions to their problems, showcasing testimonials, and providing irresistible offers.
We try to take this perspective when working with search engine PPC campaigns because there’s only 2 real goals here..
- Get Leads
- Get those leads effectively.
So we want to Narrow our Keywords depending on where a prospect is at within the process.
Next we have…
3. Acquisition, Activation, Retention, Referral, Revenue (AARRR) Funnel
Also known as the Pirate Funnel, the AARRR funnel focuses on five key metrics:
Attract new users to your product or service through various marketing channels.
Ensure users have a positive first experience with your product or service, increasing the likelihood of them becoming customers.
Keep customers engaged and satisfied to reduce churn and increase customer lifetime value.
Encourage satisfied customers to refer others to your product or service, creating a viral loop.
Monetize your user base by generating revenue through sales, subscriptions, or other means.
This approach is used a lot to look at membership or subscription based website sales funnels and/also content focused models like blogs.
Why Use Multiple Marketing Funnel Approaches?
A business may benefit from using more than one marketing funnel approach for the following reasons:
Different customer segments:
Different funnels can cater to different customer segments, helping to personalize marketing efforts and increase their effectiveness.
Examining by various funnel approaches can help identify the most effective strategies for your specific business, allowing you to optimize your marketing efforts.
Using multiple funnels can help a business adapt to changing market conditions, customer behaviors, and new marketing channels.
Combining different funnels can create a more comprehensive marketing strategy, ensuring that all stages of the customer journey are addressed effectively.
The point is that most businesses want to look at all of these models when creating a truly effective sales funnel.
So when you hear the term ‘sales funnel’ try to remember that it’s usually being applied to affiliate marketing or referring to a single revenue stream, service or product within your business.
You should try to look at your entire web presence as your ‘sales funnel’, and these terms relate to how you approach individual facets of your business.
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