Here we’re going to talk about the 80/20 Rule.
This is one of the golden rules of social media marketing.
The rule is sticking with a posting format of 80% sharing good information about you or your industry; and 20% advertising or asking for the sale.
You might be asking,
Why is this important?
Well, there’s a few reasons.
First, you don’t want every post to be asking for the sale because you will come off as spammy.
If all anyone sees from you is ads, your followers will drop off like flies & you won’t get any new ones either.
Second, sharing your knowledge and expertise builds authority with prospects.
Let me say that again because it should sink in.
Your main goal with search engines AND social media marketing is to build AUTHORITY.
Authority means essentially proving to everyone that you’re an expert on the topic.
With the search engine, in the form of a blog, you post articles sharing your knowledge to build up keywords on the site AND establish AUTHORITY on the topic.
On social media, you build authority by sharing those posts from your site that are on topics in your industry…building authority on the topic.
THEN you ask for the sale… AFTER you’ve demonstrated that you KNOW the topic and in fact are an Authority on the topic.
Make sense? Good, because it goes even deeper than that.
When you start the process by sharing, either by building authority or with some funny meme, you gain Likes… either on the post or on the page, both are good.
Likes are good because they work to extend your Reach.
Why would a platform want to show your post to more people if nobody liked it within your immediate circle.
More engagement equals more reach… More reach equals more fresh prospects and lowers your Cost-Per-Click.
So you always start by promoting a few informative posts for likes, then move on to posting a special or promotion.
This will lead to your promoted posts getting better engagement & greater lead conversions.
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