When most people start thinking about needing a website, they immediately think ‘web designer’.
And if they’re only after a simple website to start establishing their web presence, it’s a straight forward search.
You can typically find a cheap web designer on Craigslist pretty quick & have your basic website up in a couple weeks or even days in some cases.
After all, nowadays if anyone builds their uncle a website on Wix, they’re immediately self-qualified as a ‘web designer’, Right?
But if this cheap website manages to get any traffic, will it convert the prospect into a sale?
Is your ‘cheap’ website hurting your business?
I know. You’re probably asking,”How could my website possibly be hurting my business?”
Most people think that having a website is better than not having a website but if your website is not setup to convert properly, it’s probably doing you more harm than good.
There are sooo many ways that a bad website can be affecting your business…
For instance, you might think that your business is in direct competition with another business in town.
This is only true if your website is competitive with theirs.
If they have a nicer website than yours, then you are not competing.
You’re not even on the same level.
What do I mean by nicer?
Funny thing is, aesthetic or appearance is not the only thing that matters.
Don’t get me wrong, it’s really big, but it’s not the only thing.
Some of the things that make a website nicer have nothing to do with looks.
Sometimes you have to look deeper.
Simply having a clear and concise call to action can make a site convert a lot better.
Sales copy that speaks to your customer can go a long way too.
How much about what you do have you shared with your prospects?
I know it seems like kind of a dumb question, but believe it or not they want to know why you’re in business & why you’re the best choice.
Sharing what you know builds authority with the surfer & the search engines.
If your competitor is blogging and sharing knowledge with prospects (ie. building authority), then their website will convert better & get better search engine traffic… which has nothing to do with looks.
One of the most important things that’s often overlooked is analytics.
Is it built to collect data so you know if it converts traffic at all?
Don’t get me wrong, it’s great that many web designers can make a website look nice at first glance.
This is important, but without good sales copy, aggressive Call-to-Actions & data collection, it’s just a cheap website… not a sales funnel.
How much traffic are you actually getting?
Where does that traffic come from?
And what percentage are taking action on the website?
You simply can’t know the whole story without this.
This is like hiring a salesperson and not having any way to tell if they ever make any sales.
Does that sound like something you would do for your business?
Of course not!
We’re still surprised how many people do this with their website.
Being able to measure performance is how we know what needs to be improved.
This applies to your website just as much as employee performance reviews.
And personally, I would rather pour over website analytics data than give employee performance reviews any day.
Many people fail to consider these things when shopping for a ‘cheap’ website.
The 3 big difference between web designers & internet marketers…
1. Sales Copy
Your typical ‘web designers’ are only focused on the visual appearance of your website. Pretty colors & nice images help, but good sales copy is what sells the product or service. Understanding your target market & the ABCs of sales is a must for converting the most traffic into a sale.
2. Search Engine Optimization
Believe it or not, when you hire a cheap web designer to build your website, that’s all you’re getting… a cheap website. They’re not going to take the extra steps to add your website to Google’s Search Console & make sure everything is optimized for the search engines.
3. Data Collection
Details like Google Analytics, Facebook Pixels & conversion ratios are not usually on a cheap web designer’s list of things to do. Collecting & interpreting data takes a little time. A/B Testing takes time. They assume either you or someone else will take care of that technical stuff. Unfortunately, most business owners make the assumption that all those hours of ‘technical’ stuff will be included in their ‘cheap, simple’ website.
Believe it or not, data collection is the most important to serious business owners because it’s the ONLY way to measure ROI.
When business owners get past the notion that their website is simply a tax write-off that tells everyone their phone number, and start looking at their website like a lead machine, sales funnel, their business gets supercharged.
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